Amazon India has extended its one-day delivery option for Prime members to four hours in 50 cities across the country.
The electronics major will offer express delivery services in non-metro cities including Surat, Mysore, Mangalore, Bhopal, Nashik, Nellore, Anantapur, Warangal, Ghaziabad, Faridabad and Patna. It will be offered in categories such as wireless, consumer electronics, books, toys, media and kitchen.
The announcement comes at a time when e-commerce startups and companies like Flipkart, Zomato’s Blinkit, Zepto, Dunzo and Swiggy’s Instamart are gaining traction in India’s fast-growing e-commerce market. . Amazon’s competitor Flipkart launched Flipkart Quick in Bangalore in 2020, which expanded to 14 cities in 2021, including Kolkata, Chennai, Mumbai, Delhi, Hyderabad and Pune. It allows consumers to order online and receive it within the next 90 minutes or pre-order. A two-hour slot for all categories of food, snacks, mobile phones and electronics. Amazon launched same-day delivery in India in 2017 as part of its Prime membership, its loyalty program. It uses special buildings to fulfill these orders for four-hour delivery, strategically located to cover different parts of the city to facilitate fast delivery. “We are able to do this by saving the necessary items in special buildings near the client and our delivery network to be close to customers and major members. One day offers better jobs for delivery partners, especially the first base sites are within the city,” Amazon -Indian client -filling. Chain and Amazon -Transport Service -Director Abhinav Singh said. According to a RedSeer note, India’s e-commerce market is expected to reach US$5.5 billion by 2025, a 15-fold increase from its current size and ahead of other markets including China.
Swiggy’s Instamart, Zepto, Blinkit now promise delivery in minutes. Startups that spend capital to attract customers also face criticism about the sustainability of their business models.