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D2C footwear brand CHUPPS raises capital in pre-Series A round

Easy Spirit Enterprises Pvt. Ltd, which operates the direct-to-customer (D2C) sustainable shoes logo CHUPPS, stated it has raised $1.five million (round Rs eleven crore) in its pre-collection A investment spherical from Green Frontier Capital and different lead traders inclusive of Gunavanth Vaid from 4G Capital, Kaushal Vora from Genesis Packaging, amongst others.

Green-tech undertaking fund Green Frontier Capital’s founding adviser Soumitra Dutta has been appointed as an adviser at CHUPPS’ board, the startup stated in a statement.

“Climate alternate is one of the world’s maximum urgent problems today. Our shopping selections have an effect on the scale of our ecological footprint. Sustainable residing is a philosophy that seeks to lessen non-public and societal environmental effect and CHUPPS, as a incredibly accountable and green way of life logo, is flawlessly located in that regard, in particular as Indian shoe producers are poised for explosive increase withinside the post-pandemic world, stated Dutta.

Founded in 2021, CHUPPS is a direct-to-customer sustainable shoe logo supplying fundamental turn flops in cool and quirky reimagined avatars. It is launching a sustainable sneaker and outside put on for each male and female with merchandise crafted from sustainable materials.

“CHUPPS, with its huge distribution network, in each online and offline channel, and a big surge in export orders, CHUPPS is well-located to take a marketplace chief position. GFC’s center values of sustainability are a perfect match for us. The new investment from GFC will open up many extra funding avenues withinside the destiny seeing that many budgets are seeking to spend money on sustainable ventures inclusive of ours,” stated Gaurav Agarwal, co-founding father of CHUPPS.

Earlier in May, VCCircle pronounced that the retail arm of Reliance Industries, Reliance Retail Ventures Ltd, is in superior ranges of debate to choose up a controlling stake in Mumbai-primarily based totally ladies shoes logo Catwalk Pvt. Ltd.

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Sharanya Sinha

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