Purplle races to unicorn with $33 mn extended Series D round

Online splendor merchandise market Purplle, operated through Mumbai-primarily based totally Manash Lifestyle Pvt Ltd, has grew to become unicorn after raising $33 million (Rs 256 crore) in a clean spherical of investment led through South Korean funding organization Paramark Ventures.

The company’s current backers Premji Invest, Blume Ventures, and Kedaara Capital additionally participated on this spherical, it stated in a statement.

Unicorns are startups which has a valuation of over $1 billion.

Purplle is stated to have secured $215 million in investment until date and is presently valued at $1.1 billion (Rs 8,554 crore).

“The infusion is an possibility to similarly our challenge of constructing the splendor enterprise in India with technological investments, scaling of our non-public manufacturers, and enterprise-first innovations,” stated Manish Taneja, Co-Founder and CEO at

In January this year, the logo had raised a touch over $34 million (Rs 257.forty three crore) as part of its Series D1 investment spherical at a valuation of greater than $seven-hundred million, led through Faces Investment Holdings, an associate of Sequoia Capital

“Purplle is addressing the considerable vacuum withinside the splendor and private care enterprise in India in a manner that the growing call for from large Indian purchasers may be nice served past the restricted set of clients in some most important cities,” stated Chunsoo Kim, Founder and Managing Partner of Paramark Ventures.

The market boasts of over 60,000 merchandise throughout over 1,000 manufacturers, and five non-public DTC manufacturers. With 7 million month-to-month energetic users, Purplle has scaled its annualized GMV to $a hundred and eighty million in FY 2022.

Purplle had raised $seventy five million in a investment spherical in October 2021 led through homegrown non-public fairness organization Kedaara Capital and joined through Sequoia Capital and Blume Ventures. The following month, the startup raised another $sixty five million as part of its Series D investment spherical from Premji Invest.

Fundraising hobby withinside the broader splendor and private care phase has surged over the previous couple of months.

India has been witnessing the upward push of direct-to-consumer (D2C) manufacturers throughout classes and is anticipated to have a $a hundred billion addressable marketplace through 2025, in line with an October 2021 notice through Avendus.

In May, Sugar Cosmetics, operated through Vellvette Lifestyle Pvt Ltd, has secured Series D investment of $50 million (Rs 388 crore) led through US-primarily based totally non-public fairness fund L Catterton.

Earlier equal month, Skincare and wellbeing logo Wow Skin Science has raised a spherical of number one capital from Singapore’s sovereign wealth fund GIC.

In March, non-public care logo Plum raised $35 million (Rs 270 crore) as part of its Series C investment led through boom level investor A91 Partners.

About the author


An MBA in HR and Marketing from AIMS Institute (Bangalore University), He heads digital business he has a rich experience that he has garnered from his previous organisations Including leading Banks, NBFCs & Genpact India. He is a serial entrepreneur and the founder of Heavy Group of Companies.

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